Case Study - CloudCME

My Contribution

The product that would become CloudCME was originally envisioned in 2009. As the only designer on staff, I was instrumental in the planning, design and development of the product. I assisted with overall strategy through discussion with potential customers in the space and helped to spec the entire application.

Since we developed the concept, I have designed the UI, created the branding, built HTML/CSS template structures for the admin and user sides, developed our iOS and Android app, worked with customers on custom branding, refined and redesigned old screens with updated UX, helped write documentation and much more.

The Problem

• Managing continuing medical education programs is very complex
• Organizations often need 4-6 separate systems to manage their operations
• CME Departments are usually minimally staffed
• Accuracy and reporting precision are paramount

The Solution

• Design a single SaaS that can handle all aspects of the operation
• Give users self-service options to remove admin interventions
• Automate processes and streamline complex data entry

The Story

In May of 2022, CloudCME was acquired by healthcare software giant HealthStream. This was the validation of many years of work, building a market-leading SaaS for the demanding and requirements-driven healthcare continuing education market.

CloudCME is a web-based SaaS platform that gives medical education providers a single place to manage all of their Continuing Medical Education (CME). The requirements of this market are daunting and building a single platform that can handle all aspects is large-scale challenge. Each year, CloudCME delivers more than 4 million education credits across nearly 30,000 in-person and online activities.

CME is a critical facet of the healthcare system, since all physicians and nurses must continually participate in learning opportunities to maintain their licensure. Without CME, doctors can’t practice, and because of the critical importance of this market there are huge layers of compliance and reporting that must be perfect.

CloudCME is an extremely deep app. Many of our customers came from using 4-6 separate systems to manage their day-to-day departmental affairs. CloudCME needs to be an:

• Activity catalog
• eCommerce registration system
• Online test engine
• Evaluation/feedback form
• Financial budgeting and reporting tool
• Live attendance tracking system
• Email marketing system
• Governmental reporting tool
• API endpoint for external integrations
• LMS for online content delivery
• Template-based public portal with custom branding
• PCI-compliant to protect learner data

These features has been the primary focus of my design efforts since 2009. The application has grown organically and many of the current features are the result of close collaboration with users, getting feedback on their needs and developing feature sets that can cover the extremely variable processes from one organization to the next.